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How to Retain Your Clients Marketing Articles | March 5, 2013 Usually we talk to you about attracting and signing on new clients: that?s what everyone wants right?new Achraf Hakimi Dortmund Jersey , ideal, high-paying clients, continually filling your pipeline.
Usually we talk to you about attracting and signing on new clients. That?s what everyone wants right?new, ideal Dan-Axel Zagadou Dortmund Jersey , high-paying clients, continually filling your pipeline. For the bulk of my career that?s what I focused on too. After awhile I realized that I was spending a huge amount of time and effort attracting brand new clients, but my current clients were leaving after their initial term was over.
I didn?t understand what was going on because they were getting great results. We were transforming their businesses. They were going from making not much to making six figures and beyond. I didn?t see why at the time the majority of them weren?t signing up for another year.
Here?s what I knew. I knew deep in my heart that I could help them further multiply what they had already created with me. I knew that I could take them to the next level, but somehow they didn?t see that and they ended up moving on to another mentor. If I?m being transparent with you this actually kind of affected my ego and my self-esteem. It was like Roman Burki Dortmund Jersey , ?Ouch. You?re moving on to someone else. Why??
Have you ever thought about what it takes to retain clients past their initial term? In the last several years I have actually shifted the way that I do business. Miraculously we have witnessed clients staying with us for much, much longer?signing up again year after year even at our highest programs levels.
You may be thinking, ?Why are they signing up again? Didn?t they get everything they needed the first time around?? Well, yes they did get everything they needed Raphael Guerreiro Dortmund Jersey , but now they feel great about signing on for year two, year three and so on. Today, I?d like to take you behind the scenes in our business and share with you just a few of the many, many things that you can shift within your own business so that your clients happily stay with you longer and continue to get great results with you Marco Reus Dortmund Jersey , while recommending you to others.
Today, I will share with you three simple things that we do in our business that perhaps you would like to apply to your own business.
1.????? Give more than clients expect to get. You may not know this about me yet, but in my work with clients I love to give huge value. I believe in under promising and over delivering when it comes to value.