Unlocking the marketing power of the web! Marketing Articles | February 10 Sergio Romero Shirt , 2004 ... the ... power of the web! By Frank Williams If you are not ... the power of the web as an integral part of your ... program and business ... you are simply asleep! An
Unlocking the marketing power of the web!
By Frank Williams
If you are not utilizing the power of the web as an integral part of your marketing program and business strategy, you are simply asleep! And your competition loves you for it.
In today's Internet-loving environment, you and your business should clearly understand the huge benefits of an effectively designed and properly utilized e-presence. Using the Internet is virtually free, providing a worldwide customer reach for your message and product. Imagination is the only limitation in effectively utilizing the Internet in your marketing. Quickly and easily Diogo Dalot Shirt , the Internet will cost-effectively provide current information to your target market in a non-intrusive and timely manner.
The Internet has become the great equalizer for thinking businesses wishing to thrive in the 21st century. I dare you to ‘surf-the-web' and pick 10 companies at random and tell me how big their annual revenue is. Whether your business is just starting out, or celebrating its 25th year, the Internet tends to level the playing field, initially providing equal access to your targeted market. And that is a primary task for any marketing group wishing to grow their business.
There are a number of aspects to an effective "on-line" presence adding both reach and currency to your total marketing strategy. Short of being just an e-business Fred Shirt , your e-presence should compliment other marketing efforts. In other words, the look & feel of the web site, e-newsletters, e-mail Marcos Rojo Shirt , etc. should reflect and reinforce the image you already send to your target markets through sales brochures, direct mail, product presentations, and corporate communiqués.
Developing an on-line presence takes some thought and planning. Don't wing it! As a start Lee Grant Shirt , apply the same process to creating a first class web site that you do to your other marketing programs. Capture the same image and message on line that you already convey in other marketing collateral dispensed by the company and its sales representatives. Don't skimp - a poorly deigned web site sends the wrong message. Especially when there are many inexpensive ways to create a highly polished, professional grade version.
Depending on your business, Global Marketing believes that a comprehensive Internet effort should include a few key parts. Each part comes with a set of Do's and Don'ts that will make or break your e-marketing programs. If you are new or not sure, Global Marketing recommends that you hire a consultant or a reputable Web site design group to assist your initial entry.
► Creating your web site Your web site becomes the centerpiece or catalyst for all of your e-marketing efforts. Don't get caught up in telling everyone how great your company and senior executives are Marcus Rashford Shirt , rather inform the potential customer why working with your firm will benefit them. After all, the primary purpose of marketing is to create sales opportunity. The web site should be another tool to this end.
If you hire a consultant or web design group, they already understand how to effectively paint your message on the Internet landscape. If you decide to do it in-house, then a few simple reminders may help:
Make your web site easy to read with a crisp message on how and why the customer benefits Make your web site intuitive and easy to navigate Nemanja Matic Shirt , keep things simple and informative Make the look & feel similar to your other marketing collateral to reinforce your brand image Stay away from fancy graphics, video and audio - many people still access through slow modems Make sure it's clear how they can contact you if they want more information To increase your web site traffic ( leverages search engine use ) utilize meta tags Keep your site fresh with frequent and informative updates that motivate return visits munication with your target market decides which label your customers give it.
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