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I鈥檓 not much of a country music fan but I鈥檓 always excited when institutions that represent different genres of music try something new. Music is progressive and easily adaptable and only when it strives to keep to these two inherent characteristics does it thrive. Country music Le'Veon Bell Jersey , let it be known, is not a style of music that is dying or is only appreciated by a few musical pundits. Country artists earn their livings in the millions and most of them have multi-platinum albums and tremendous success on the charts. Country music, however, is heavily localized and has most of its fans in the Bible belt region of the states. Country music is also thematically regional and many people that have not grown up in Southwest America (like me) cannot fully relate to it.


I鈥檓 elated Antonio Brown Jersey , therefore, that the Academy of Country Music (the premier institute in the United States that promotes country music and recognizes talent within the genre) is holding its first, ever concert party this April. Going to a concert is an experience that is markedly different from listening to music on your iPod. It is still about the music, yes Pittsburgh Steelers Jersey , but there is added dimension of collectively appreciating it. I feel it is one of the best ways to promote an artist, group of artists or, in this case, an entire genre. Even people like me Dallas Goedert Jersey , who are not really country fans, will probably enjoy the ambience and atmosphere concerts are generally known to have.


I don鈥檛 mean to imply that country music is by any means boring or without life. Country music concerts are often boisterous, incredibly fun events that, unlike rock or metal concerts Carson Wentz Jersey , are also safe and less chaotic. Bands like Sugarland (who will be headlining this April鈥檚 ACM concert) are incredibly energetic and connect with their audiences very well. There have, however, only been a few collective efforts to have combined country music events like the upcoming ACM concert in April and I hope that the event is successful and will inspire many more.


Getting a Flood of Referrals from One Event Marketing Articles | May 1, 2005

The second most important thing next to staging a world-class event is the front and back-end promotion. By that I mean Zach Ertz Jersey , cultivating referrals from your clientsvendorsattendees. Promoting your services for other events to this base of referral business requires careful, strategic, ongoing planning. You could turn one event into many with the right marketing mix. It?s the personal attention, the details and the relationships you build that will create this flood of referrals.



Gather Information:


Create information cards that will be your resource for referrals. The cards should be completed for both clients and vendors. Vendors can be a great source for referrals and should be treated with the same care and personal attention as the clients. Information on the cards should include:

Names and birth dates of family members Wedding anniversary Nick Foles Jersey , and other special dates such as # of years in business or with the same company Interests of each family member to include hobbies, talents and accomplishments Place of employment of client and spouse Special designations, offices or memberships of client Corporate client cards to include information of your contact within the corporation and the CEO Birth dates of key personnel within the company Any annual celebrations the company hosts

Ask your client for an evaluation immediately following the event. Make it brief and concise. Send the evaluation with a thank you note. Be sure to include a self-addressed stamped envelope. Ask one or two open-ended questions to elicit candor. Ask the client to be open and honest about all aspects of the event you were involved in.


Handle any complaints professionally and proficiently. Do not allow time to lapse before addressing complaints. Handling and correcting complaints quickly will solidify the relationship, and increase your chances of working with the client in the future. Remember the statistics which imply that when a complaint is handled quickly and favorably Philadelphia Eagles Jersey , 87% of those who complain will do business with the ?offending? party again. You?ve worked so hard to get the client; in most cases, it?s much easier to keep a client than find a new one.


If it is appropriate, it would be a good idea to send an evaluation form to your vendors eliciting their opinions of the event and be sure to include a ?ways to improve? comment section.


Send thank you notes to your vendors, catering and sales professionals and any and all of those may have had a hand in ensuring the success of the project. Thank you notes go a long way especially when you find yourself in a jam at one time or another. If you have been doing this for any length of time Johnny Townsend Jersey , you have probably needed to find a last minute replacement for the entertainment or photographer or a speaker. You know the importance of appreciation.


Once the event is over, while it is still fresh in the minds of your client, ask for a testimonial or letter of referral. Happy clients are happy to oblige. However, the