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Portable Displays Or Permanent Exhibits: Which Is Right For You? Marketing Articles | September 29 Brian Dawkins Game Jersey , 2010
Portable displays are cost effective and easy for travel, but permanent trade show displays may have a stronger impact. Which one of these two options is best for your business?


Deciding between portable displays and permanent trade show displays is rarely easy. Both have advantages and disadvantages. Fortunately, there is no wrong answer: a well-made mobile structure will make a strong impression on your visitors at the event. Nonetheless, it is wise to consider your specific needs and make the best choice possible, and that means educating yourself about the pros and cons of each setup.

Benefits Of Portable Displays For Trade Shows

When you are setting up your booth Randall Cunningham Game Jersey , a clearly defined and easy to follow set of instructions for assembly can be really helpful. That's exactly what a good mobile structure provides. The pieces of portable displays for trade shows tend to be lighter when compared with other options, meaning that it's easy to work with them. In many cases, companies that use this kind of booth can have their regular staffers do the assembly - no specialized set-up team is required. However, the lack of heavy materials may translate to a lack of stability, or a lack of weight-bearing capability. If you want to stack your products on shelves in your trade show displays JJ Arcega-Whiteside Limited Jersey , or have heavy TV or computer terminals built into your walls, you might need to look into something sturdier.

One other major advantage of portable exhibits for trade shows is that they are often much less expensive than a permanent build. They don't require the same amount of intense work or heavy material, so the cost is simply lower. In addition, they save money over time. First, many portable exhibits for trade shows have a panel-based content system. Everything printed slips in when the actual booth is assembled Miles Sanders Limited Jersey , meaning that you can have different printed material used within the same basic booth structure. Your entire company can use the same portable exhibits for trade shows, simply switching out the panels as needed. Even if they won't be shared amongst different parts of your company, you might be able to avoid buying a completely new structure if you ever need to update your content. Furthermore, mobile options tend to pack lighter and ship more inexpensively, saving you money if you're a frequent exhibitor.

Permanent Trade Show Displays

The main advantage of permanent trade show displays is that they can be used to do virtually anything. With the right team Andre Dillard Limited Jersey , permanent booths can embody your design ideas almost exactly. They can hold as many media devices as you like, offer product shelves, or have custom-brand components built into their structure. They are essentially a blank slate; you may create them as you see fit.

However, because they tend to be customized and heavy, they also tend to be more expensive when compared with a more portable option. Nonetheless Clayton Thorson Limited Jersey , most of the show-stopping trade show displays at conventions are constructed and custom made; if you have the budget or want to make the impression, you may want to consider a permanent option.

Truly Great Portable Displays And Permanent Exhibits Are Key

Whatever option you choose, quality is always paramount. A poorly constructed booth will easily be outshined by an excellent mobile option. Ensure that your booth is branded and increases your presence in the show; if you've accomplished that, you can be sure your booth has achieved its goal.


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No matter how hard you try to manufacture a safe DeSean Jackson Limited Jersey , efficacious, and quality product, it is not going to generate the revenues you anticipated unless it can be properly reimbursed. Here are some quick Dos and Don'ts of the reimbursement process. (Some details have been modified to protect company privacy.)

1. Do - Develop your reimbursement strategy early.
Don't - Delay developing your reimbursement strategy until just before your product launch.

Real life examples:

Example #1: Company A developed a 4-sensor product that competed with other available 6-sensor products. This product was clinically better and less expensive than its competitors. The company invited Mediclever to check whether they could utilize existing reimbursement mechanisms in France. A short assessment revealed available codes, a positive coverage policy, and payment rates that exceeded the company's expectations. However Dallas Goedert Limited Jersey , the wording in the identified existing codes specifically indicated 6 sensors! Redesigning the product at that stage was too difficult, and the company was left out of the French market.

Example #2: Company B developed and launched a product in the US market. Unfortunately, the pressure settings employed by their product deviated from the allowable range specified under existing reimbursement mechanisms. The CEO asked Mediclever to provide them with a 'reimbursable' specification. The company is currently redesigning their product according to this spec.

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