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The Best Online Marketing Strategy For Local Business July 26 Truitjes Jan Vertonghen WK 2018 , 2012 | Author: wesleymccormick251 | Posted in Marketing
Businesses are increasingly turning to the Internet to promote themselves to their local clients.


The reason for that is clear. People no longer use local papers and the Yellow Pages to look for providers of goods and services. Why bother? It’s much easier to go online and use Google either on your laptop or using your smart phone.


It is essential therefore those businesses put together the most effective online marketing strategy in order to be in front of all of those people who now use the Internet to access local goods and services.


What many people do not understand is that Google optimises its’ results locally, nationally and internationally. The reason is this is that Google understands that if people get great information that they’re looking for when they use Google they will come back to Google time and time again. This will mean that they dominate the search engine market and incidentally earn a fortune charging for paid advertising.


If you search for “Sydney dentist” and you keep getting results for dentists in Melbourne or Perth, then Google is failing to give you the information you require. Further, if you type in “local dentist” Truitjes Thomas Vermaelen WK 2018 , Google needs to know where you are so that it can give you dentists that are truly local to you. Therefore, Google will rank results according to local, national and international search criteria.


Simple things can be done. Local businesses can register their business with Google to appear on Google maps. Thus typing in “Sydney dentist” may bring up a map of Sydney with the dentist who has registered with them as the first or second result. Often, you have the option to claim your local business listing. This may mean being either telephoned or sent an activation code by Google but once entered Truitjes Thibaut Courtois WK 2018 , allows you to claim that listing. If that listing happens to have lots of positive reviews then not only do you have an almost number-one ranked result for that keyword, you also have social backed peer pressure to confirm the quality of your service.


Local businesses need to optimise themselves for keywords that include