One marketing practice that is very popular for many businesses is through attending different exhibitions. This is where each one has a stand that showcases their company and they can talk to each customer in person and tell them exactly what they do and how they can help them.
To be a part of an exhibition, each business should have a stand which stands out so that they can attract more people to them and try to convince them to become customers. To do this they need something, which is eye-catching while at the same time not something that drives people away